Globalising with a local flair Essay Example | Topics and Well Written Essays - 1500 words

Globalising with a local flair - Essay Example â€Å"The globalisation of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including satellites and the Internet† (Cateora 2005). However, many of these companies that are inexperienced in marketing overseas incorrectly assume that their products or services will be easily accepted in foreign markets. Even when remaining concentrated within a single country or when marketing their goods to countries individually, companies facing international competitors will fare better if they have a global perspective in mind. As mentioned by Cateora, all these companies are or will be affected by competitive activity in the global marketplace (2005). To illustrate this concept, Cateora relates the story of US-based General Electric Lighting, who dominated the US lighting market until its rival, Westinghouse, sold its operations to Philips Electronics of Holland. Philips was then able to come in to the US market to compete from a stronger marketing position. Based on the experiences of companies such as General Electric Lighting and others, all companies that operate in international marketing arenas should adopt a modified globalisation strategy that includes a wide range of standardized products, but remains open to small market-specific variations designed to satisfy consumer needs, wants and tastes in smaller regions.

Anishinaabe Change Maker Essay Example | Topics and Well Written Essays - 750 words

Anishinaabe Change Maker - Essay Example As an aboriginal, Campbell was born at a time when the native populations were still struggling to live in the highly diversified Canadian society. At the same time, it was a period when women had no place in the society (Mandel, 2005). However, as a focused person, Campbell beat all the odds to accomplish her goals in life. The issue is that she was did not sit back and watch. Instead, after struggling to pursue her education, she dedicated her life to serving the people. She was really concerned about the plights of her people that she did her best to resolve using her writing, filming, broadcasting and advocacy talents. Surely, Campbell must have been so passionate about her people. As already highlighted, Campbell qualifies to be my change maker mainly because of the numerous achievements that she made in the society. The first major achievement was to become a renowned playwright. This was proven when she published a lot of books that later received the approval of the society and become so popular not only in Canada, but also in other countries like France, Italy, Germany, China and USA in which her publications were translated into a number of foreign and local languages. Her other achievement is that she inspired her people when she became the very first film maker in the history of the Aboriginals. This is something that no woman could think of doing during then (Johnston, 2009). Later, she made other achievements when she joined activism to advocate for the rights of the Aboriginals ands the women folk. These are very great achievements that made Campbell to inspire a lot of people who not only admired, but also considered her as a change maker. With all these achievements, Campbell has had a rich legacy. The first legacy for which she will be remembered is that she was the first Aboriginal woman to found and establish an active and fully functioning production company in Canada. This was evidenced when she established